It’s been awhile since I posted here. I have been focused on my Forbes column and writing a new book so I’ve had little time to write. But I did want to post 5 of my most popular articles over the last 6 months. Let me know if you like them: 1. Microsoft's View of the Future Workplace is Brilliant, Here's Why I’ve spent the last two months traveling around the U.S. and Europe visiting Fortune 500 executives and Microsoft Technology ...
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. Some still call this success. But given the new tools for monitoring engagement, it’s now much easier to determine if those ...
Our minds are strongly biased towards causal explanations and they do not deal well with statistics. How else can you explain why mobile game developers continue to create games for an App Store market with 100,000 games already flooding it? Incredibly, there are 104 games per day that are being released into Apple’s App Store with no signs of slow down. The cause seems to be the digital bait sold in digital App Stores temptingly promoted by Apple, ...
I want to highlight a few of last week’s articles that I find particularly engaging and thought provoking. An often overlooked aspect of social business is the immense amount of data that can be derived from social interactions. This data will not only improve our own productivity, but increase the effectiveness of tomorrow’s corporations. Related to that are how future organizations will embed social interactions into their processes in ...
Can someone tell Capitol Records that the music has stopped? If you haven’t been following events, Capitol Records (EMI) has sued Boston-based Redigi (a used digital music marketplace) for what amounts to copyright infringement. Today, Google decided to enter the fray as a third party, and filed an amicus curiae brief (friend of the court) to ask the court to allow their participation in some key disputes. In Google’s estimation, ...
According to a recent Gallup Poll, about a third of all U.S. workers are dissatisfied with either the recognition they receive, their chances for promotion, or the amount of money they earn. Worse, seventy-one percent of American workers are "not engaged" or "actively disengaged" in their work. Since most of us cannot change the economy, I’d like to focus on what we can do at work instead. I'm going to share a few ...
The song Blackout is moving up the Music Industry charts, and is bound to reach number one because it fits the industry’s belief systems. In what can only be described as acts of Dumb and Dumber, the music industry is now targeting businesses in their quest to censor the internet and control our rights to digital goods. Just recently, EMI filed suit against Boston based Redigi in an attempt to shut down the company’s facilitation of used ...
I can’t help but laugh at the TechCrunch gang’s corporate ad hominem last week. It seemed more of a personal attack than any real attempt to provide a product review. TechCrunch didn’t merely reproach their building mate, they reprimanded them. Stranger, most of the article really didn’t say anything at all, because they were not talking to us. They seem to be too entranced by TechCrunch. I have to agree with Alexia Tsotsis’s dating ...
I was thirteen years old when I first saw it on TV. An army of blue-gray drones march in lockstep through a long tunnel into an auditorium filled with more drones dressed in futuristic, grey drab. All eyes are transfixed on a big-blue image of a man speaking from a theatre-sized screen, extolling the virtues of its ‘Information Purification Directives.’ Suddenly, a woman in orange shorts and a tank top runs into view carrying a large sledgehammer. ...
Don’t believe the world’s businesses are going social? Take this recent declaration from CapGemini’s Managing Director, Global Head of Practices, Didier Bonnet when discussing Social Business with me: “We've actually repositioned the entire practice around digital transformation. So for us it's not just changing one service offering; it's our entire focus globally for our teams to deliver and to sell.” He came to that crucial decision ...
