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April 12 2014Posted by: Mark Fidelman

How to Land an Interview with Mark Cuban

I'm likely no different than many reading this article when I say that I have an overwhelming amount of people I want to stay in touch with on a regular basis, and more importantly, need to meet in order to grow my company, Raynforest. And it's increasingly difficult as new channels of communication open up new ways of connecting with people. While it's never been easier to listen to and engage potential customers, the volume exceeds most people's ...
July 25 2013Posted by: Mark Fidelman

Finally, A Twitter Tool That Can Compete With GotoWebinar And WebEx

Many of us that have either hosted or participated in a Tweet Chat (some call it a Tweet Jam) and are left with a feeling of disappointment. That's because the whole experience feels like the internet did back in 1996 - mostly text based and mostly difficult to manage information. Many of us have also hosted or participated in an online webinar - in which the best ones leave the audience with a deep understanding of the subject matter. That's because ...
October 4 2012Posted by: Mark Fidelman

My Top 5 Forbes Posts

It’s been awhile since I posted here. I have been focused on my Forbes column and writing a new book so I’ve had little time to write.  But I did want to post 5 of my most popular articles over the last 6 months. Let me know if you like them:   1. Microsoft's View of the Future Workplace is Brilliant, Here's Why I’ve spent the last two months traveling around the U.S. and Europe visiting Fortune 500 executives and Microsoft Technology ...
March 2 2012Posted by: Mark Fidelman

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

For big brands acquiring  customers it used to be a simple formula.  Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. Some still call this success. But given the new tools for monitoring engagement, it’s now much easier to determine if those ...
February 28 2012Posted by: Mark Fidelman

Why 99.9% of All Mobile Games are Not Profitable: The 6 Things Mobile Game Developers Must Do to Survive

Our minds are strongly biased towards causal explanations and they do not deal well with statistics. How else can you explain why mobile game developers continue to create games for an App Store market with 100,000 games already flooding it? Incredibly, there are 104 games per day that are being released into Apple’s App Store with no signs of slow down. The cause seems to be the digital bait sold in digital App Stores temptingly promoted by Apple, ...
February 11 2012Posted by: Mark Fidelman

The 5 Best Social Business Articles From Last Week

I want to highlight a few of last week’s articles that I find particularly engaging and thought provoking. An often overlooked aspect of social business is the immense amount of data that can be derived from social interactions. This data will not only improve our own productivity, but increase the effectiveness of tomorrow’s corporations.  Related to that are how future organizations will embed social interactions into their processes in ...
February 2 2012Posted by: Mark Fidelman

BREAKING: Google to Capitol Records–We’re Not Going to Let You Shut Down Cloud Computing

Can someone tell Capitol Records that the music has stopped? If you haven’t been following events, Capitol Records (EMI) has sued Boston-based Redigi (a used digital music marketplace) for what amounts to copyright infringement.  Today, Google decided to enter the fray as a third party, and filed an amicus curiae brief (friend of the court) to ask the court to allow their participation in some key disputes.  In Google’s estimation, ...
January 23 2012Posted by: Mark Fidelman

Master These 5 Remarkable Strategies of Motivation and Go Straight to the Top

According to a recent Gallup Poll, about a third of all U.S. workers are dissatisfied with either the recognition they receive, their chances for promotion, or the amount of money they earn. Worse, seventy-one percent of American workers are "not engaged" or "actively disengaged" in their work.  Since most of us cannot change the economy, I’d like to focus on what we can do at work instead. I'm going to share a few ...
January 20 2012Posted by: Mark Fidelman

Music Industry to Business: If We Can’t Buy SOPA/PIPA Laws, We’ll Just Sue You Instead

The song Blackout is moving up the Music Industry charts, and is bound to reach number one because it fits the industry’s belief systems. In what can only be described as acts of Dumb and Dumber, the music industry is now targeting businesses in their quest to censor the internet and control our rights to digital goods.  Just recently, EMI filed suit against Boston based Redigi in an attempt to shut down the company’s facilitation of used ...
January 9 2012Posted by: Mark Fidelman

How Yammer Should Have Responded to the TechCrunch Ad Hominem

I can’t help but laugh at the TechCrunch gang’s corporate ad hominem last week. It seemed more of a personal attack than any real attempt to provide a product review.  TechCrunch didn’t merely reproach their building mate, they reprimanded them. Stranger, most of the article really didn’t say anything at all, because they were not talking to us. They seem to be too entranced by TechCrunch. I have to agree with Alexia Tsotsis’s dating ...