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July 29 2009Posted by: Mark Fidelman

The Need for a Chief Community Officer (CCO)

You may have noticed a small trend that appears to be growing within the corridors of corporations small and large.  Companies are worried about how their brand is falling into the hands of complete strangers.  The reality is that a community is being built around you whether you are one of the architects or not.  Image by aj82 via Flickr Let’s face it, the conventional public relations model is becoming outdated.  Social ...
July 26 2009Posted by: Mark Fidelman

Is Shareflow the Google Wave of the Enterprise?

ZenBe has released a new product called Shareflow, which appears to be messaging similarly to Google Wave.  The concept is sound, and the Shareflow product ran smoothly in my tests.  It appears to be a more robust cc:betty – certainly a better interface.  Zenbe frames the problem and their solution well with this diagram below:     It’s a Google Wave light that is more Instant Messaging meets structured Wiki.  ...
July 25 2009Posted by: Mark Fidelman

This Enterprise Use Case Makes Sense to Me

Image by svacher via Flickr Whenever I flush out an idea for a new software product or solution I always look for a use case to focus my thinking.  I recently ran across a blog post by Mike Gotta of Collaborative Thinking on corporate identities.  Mike builds a fictitious scenario around a call center employee named Mary that is proactively trying to help the company by maintaining a best practices wiki.  Her attempts to join other ...
July 19 2009Posted by: Mark Fidelman

Review: Adobe Acrobat Collaboration

Image via CrunchBase   Just tried using the ‘collaboration’ feature in Adobe Reader I have a free version and not the commercial. It took me a while to find it because it was hidden under the File Menu.   If you want to read on please do, but I can summarize this review with just a short sentence.  It was a disaster.  The product is not user friendly nor intuitive and Buzzword doesn’t work with PDF files! Here’s ...
July 17 2009Posted by: Mark Fidelman

What would Einstein’s Intranet look like?

Image via Wikipedia   If you are a marketing executive or like to think of yourself as one (as I attempt to do on occasion), the I recommend the blog Branding Strategy Insider.  Today, when reading about his latest post, I came across the following which prompted the creation of this article: When asked what single event was most helpful to him in developing the theory of relativity, Albert Einstein is reported to have answered: ...
July 16 2009Posted by: Mark Fidelman

SharePoint 2010: Will it Improve Productivity in the Enterprise?

  Today I watched the SharePoint 2010 demo and was pleasantly surprised by the functionality and potential to help increase productivity within the corporation.  The SharePoint team seems to be messaging similarly to Aaron Fulkerson and his views on Collaborative Networks, rapid application development, and data connectivity.  There are some very good new features and updates to SharePoint that I’ll cover below.  The Good ...
July 14 2009Posted by: Mark Fidelman

Dynamic Signals in the Enterprise

Image via CrunchBase I recently read an innovative article on Dynamic Signals by David Armano. There's a bigger issue here that David has touched on. How do we discern the signals and add context around them to decode them properly? The signals are large and small messages emanating from individuals. David introduced the concept, but didn’t go a step further and develop a business reason for decoding them and applying them to solve business ...
July 10 2009Posted by: Mark Fidelman

What will Google Wave Look Like in the Enterprise

A few weeks ago I wrote about why Google Wave won’t be adopted by most Enterprise users at launch. If Google Wave did work in the Enterprise they would have to begin with Outlook integration. Why? Because Outlook has a 60% share of the corporate email client market and an overall 40% share for all email users. They can’t possible get corporations to switch en masse without an Outlook beach head strategy. In order for a Wave type system ...
July 3 2009Posted by: Mark Fidelman

The Anti-WOW CostCo Experience

On the heels of one of the best customer experiences I’ve ever had is one of the worst.   So it is with our luck these days as one can’t expect a good thing to last.  The culprit is CostCo.  The recipient of one of the worst customer experiences: my wife and mother-in-law.  They both have been big fans of CostCo up until this experience.  They regularly shop at the warehouse to stock up on food and supplies.  This ...
July 1 2009Posted by: Mark Fidelman

Quite Simply the Best Customer Experience I’ve ever had (Apple /

I finally joined the ranks of other recently-new-Apple-users (RNAU’s) today and bought a new iPhone 3G S. I’ve never much cared for the hipster company before, but I just couldn’t resist the allure of the new iPhone with video. What struck me today as important though was not the cool new phone but the customer experience. Starting with the first interaction with Apple on their website and ending with a paperless receipt, the process was smooth ...