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August 31 2009Posted by: Mark Fidelman

Why Enterprise 2.0 Causes Cancer and what you can do about it

Is ENTERPRISE 2.0 BAD FOR CORPORATIONS? Just thinking about implementing Enterprise 2.0 solutions could damage your health or worse your career.   New research by leading authoritative sources reveals a small but deadly link between thoughts of Enterprise 2.0 and diagnosis of inoperable brain cancer.    People that have welcomed the news report that their suppression of Enterprise 2.0 related news has kept them ...
August 29 2009Posted by: Mark Fidelman

The Promise of Contextual Expert Search in Enterprise 2.0

Image by phauly via Flickr A few years ago I was involved in developing an exciting new product that promised to change the internet.  Let’s just say it would have added an extra dimension to an otherwise 2D experience.    We struggled with the use cases, struggled with the design and fought over the initial release specifications.   Most of all we agonized over how to engineer the product.  I kept thinking ...
August 28 2009Posted by: Mark Fidelman

Why SaaS and the Amazon Virtual Private Cloud Will Steal Your IT Job and What You Can do About it

Image by Jeff Kubina via Flickr SaaS providers like to brag that they are eliminating the need for IT because they provide technology without the IT headache.   Like most SaaS providers, they don’t boast about having an integrated solution. They are more interested in creating a pleasant experience, being easy to use or solving a specific business need.  Updates are a snap, one click help desk chat, and no need to deal with Jim the ...
August 24 2009Posted by: Mark Fidelman

The Importance of Psychological Currency: Connecting Mind To Enterprise (Part 2)

  Thinking about how people work in today’s enterprise reminds me of the movie Being John Malkovich.  You know what I’m talking about – it’s like the low-ceiling offices on floor 7½ of the Mertin Flemmer building in New York City.  The ceiling is all of 4 1/2 feet high, and they have to emergency-stop the elevator to get to the floor.  It was used by companies that wanted to cut corners; “low overhead, my boy - we pass ...
August 22 2009Posted by: Mark Fidelman

The Importance of Psychological Currency in Enterprise 2.0 (Part I)

There are so many things floating around about Enterprise 2.0 lately that touch on the 50,000 ft view, but not many that dive into the details.  Before we see mass adoption in the Enterprise like we have seen with social media outside the Enterprise, some key psychological characteristics need to be properly converted.  I recall the early days of social networking while I was an advisor and investor to ZeroDegrees (acquired by IAC) and my ...
August 15 2009Posted by: Mark Fidelman

10 Enterprise 2.0 Sites that Everyone Should Keep an Eye On.

It's very difficult to keep up with news media, blogs and your Twitter followers.  Too many posts, too little time, too much noise. Some Enterprise 2.0 blogs matter to me more than others.  Some are merely fun, some educational, and some provincial.  Others are just visionary and thought provoking . So here is the list (not in any particular order).  Feel free to tell them I sent you.  Future Changes – Always thought ...
August 14 2009Posted by: Mark Fidelman

Now See SharePoint in Plain English – Video

Found this recently posted video on SharePoint in Plain English: It’s worth a look.  We are also in the process of building a common craft style video and I’ll post it here soon.  The benefits of these types of videos are that they clear away the hype and showcase the technology in laymen’s terms.  No need to think too hard.  ...
August 9 2009Posted by: Mark Fidelman

Brilliant Guerilla Tactic or Sign of the Times?

I was driving out of La Costa Resort today when I noticed this Limo parked right outside of the resort.  The resort is one of the most famous in Southern California and receives a constant stream of visitors to and from the San Diego Airport.  I thought it to be a brilliant marketing tactic if used infrequently (no one wants the car parked there permanently).  That got me thinking about online advertising and how this could translate ...
August 7 2009Posted by: Mark Fidelman

When Enterprise 2.0 Intranet Strategies Collide

Intranet 2.0 is a new term coined recently to describe the Intranet as an Enterprise 2.0 tool.  On the one hand we still have a lot of first generation intranets that are not much more than electronic billboards. Many of them are run by one guy in IT, which means you need approval just to update a punctuation mark.  As a result, the intranet is rarely used except for an occasional look at the expense report policy. I developed the ...
August 6 2009Posted by: Mark Fidelman

Are we all on the same page?

Image by niallkennedy via Flickr   Yesterday I participated in a Google Wave Committee.  It was clear immediately that we all came in to the meeting with different priorities and objectives.  It happens all the time in the corporate world.   Sales believes Marketing should do more and Sales and Marketing both think development is building the wrong product.  In our case, we were a group of eight that each had ...