Enterprise 2.0 the Week in Review
It’s been a wild week and I thought I’d cover some of the highlights of the ongoing Enterprise 2.0 debate.
The Anti-Enterprise 2.0 crowd:
Dennis Howlett kicked off the larger debate 2 weeks ago by writing his infamous Enterprise 2.0: what a crock post. I don’t believe he really is an Anti-Enterprise 2.0’er but appears to be challenging the pro crowd.
Those in the Middle
Bertrand Duperrin’s post on Enterprise 2.0 : the truth is in the middle serves a valuable lesson:
Anyway, it can be summed up in one sentence : start from what exists, be moderate, articulate. And remember that all businesses are different : nothing can be done that won’t be accepted by all stakeholders, culturally, technically and organizationally. Even the “E2.0 rockstars” started this way.
Gil Yehuda’s Denial is a river full of crocks suggests, “Enterprise 2.0 describes a transformed organization.” He first suggests figuring out what the business issues are then deciding if Enterprise 2.0 era solutions can solve them.
The Enterprise 2.0 guru Andrew McAfee delivers a surprisingly balanced article where he agrees with Howlett on some points and criticizes him for others.
The Pro-Enterprise 2.0
From a practical standpoint, this has a counter-intuitive implication: If your E 2.0 pilot is struggling, don’t shut it down. Make it bigger. Open it up. Invite more people. Tell them to invite even more people. That’s the only way you’re going to find out the real behavior and the real value.
Oscar Berg presents some valuable use cases for Enterprise 2.0 or does he?
Dion Hinchcliffe retaliates with his Enterprise 2.0: Finding success on the frontiers of social business – his best quote:
the trends are that social tools should be present in the majority of organizations by 2010. While some studies have shown that as many as a quarter of all workers will actually resist/avoid Enterprise 2.0 tools, the same thing happened with the transition from postal mail to telephone, accounting pads to spreadsheets, mainframes to PCs, memos to e-mail, sneakernet to local area networks, and many other famous transitions in the history of business.
Usually when McKinsey gets in the act they see the big revenue potential. They recently came out with their How companies are benefiting from Web 2.0: post. Note they can’t seem to use the term Enterprise 2.0 But notably from their survey:
69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.
According to McKinsey there’s already moderate adoption of Blogs, Wiki’s and Social Networking, but it appears we have a long way to go with other Enterprise 2.0 tools.
The How to become an Enterprise 2.0 cartoon is a funny look at Enterprise 2.0
My post on Enterprise 2.0 causes cancer was an attempt to poke fun at all of the Enterprise 2.0 naysayers.
Meanwhile, is the recession over? The Enterprise 2.0 crowd seems to think so with some posting record revenues in August.