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November 30 2009Posted by: Mark Fidelman

Enterprise 2.0 Strategy Matrix – A guide for internal champions

Lost in a sea of cubes Imagine you’re in a cube farm, perhaps the 6x6’ grey type we’re all so familiar with.  You’re at the center of the first floor of a multi-story commercial building.  No windows, just a view of coworkers typing on their laptops and placing calls to check on the status of their projects.  It’s difficult to know what’s happening outside of your surrounding area.  Your phone lights up as you ...
November 19 2009Posted by: Mark Fidelman

Executives are Still Rejecting Social in the Enterprise

  I recently finished a call with a company that chose a competitor over my company’s solution in order to solicit their feedback. I try to proactively reach out to clients and prospective clients when we don’t earn their business.   In this case, we did very well but ultimately lost on a couple of factors.  Yet what most interested me was not so much the reason why we lost, but the difficulty she had in selling the concept of ...
November 18 2009Posted by: Mark Fidelman

What is going on with LinkedIn?

Some co-workers and I were studying the Alexa and Compete scores of popular social networking sites yesterday and I was shocked to see LinkedIn traffic dwarfed by Facebook, Google and MySpace.  I include Google, because according to Jeremiah Owyang (and I agree), Google is building a stealth social network by linking all of it’s web properties to one universal profile.  It’s clear Facebook has built better value into its platform and is ...
November 6 2009Posted by: Mark Fidelman

Enterprise 2.0 Caffeine: Let’s Debunk the Non-Debate

We can’t be everyone’s friend.  Dennis Howlett has written another anti-Enterprise 2.0 whopper calling the subject vague and wrapped up in marketing spin.  And he’s right.  He surfaces a lot of great points that we in the industry need to take note.  Although we’d all like to treat him as the enemy I suggest we look to him as the industry’s Devils Advocate.  Not the Al Pacino version in the movie with the same title, ...
November 4 2009Posted by: Mark Fidelman

Don’t Worry it’s Only Enterprise 2.0

It’s been quite an event at the Enterprise 2.0 conference this week.  Plenty to share with non-attendees.  Dr. Wave of Google Wave fame made an appearance, based on customer feedback Enterprise 2.0 is not a crock, and claims that when the recession is over we’ll be working differently due to Enterprise 2.0 solutions.  I’ve also had some great discussions with conference attendees over the future of the space.  One of the ...
November 3 2009Posted by: Mark Fidelman

Twitter Lists – How are they useful?

Twitter Lists are changing the way Twitter is being used.  A few weeks ago, I was given early access to Lists as one of the more active Twitter users.   Lists are useful to track conversations from groups of people without actually following them.  For instance, interested in Enterprise 2.0? Then follow this list by Daniel Hudson @webtechman.  Technically, you are not following each individual in the list, but the entire list ...