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December 3 2009Posted by: Mark Fidelman

How Asana Can Stretch Productivity in the Workplace (Part II)

Others claim the enterprise collaboration space is crowded and that Asana is entering a challenging field. I disagree. From their statements, Asana is looking to tackle much more than enterprise collaboration. They want to improve worker productivity by rethinking and improving the way we work today. Even eliminating email! That’s a noble cause and should be applauded. “The most important, and indeed the truly unique, contribution of ...
December 2 2009Posted by: Mark Fidelman

What is Asana.com and Will it Change the Way We Work? Part I

   Asana, is a workplace productivity startup co-founded by Dustin Moskovitz, a co-founder of Facebook.  After paying just $9000 for the Asana.com URL in June 2009, the company has raised $9m in venture funding to expand their business.  The founders are predicting we’ll be working in a much more transparent and efficient way if they have anything to do with it.   Earlier this week, former Facebook alum and now ...