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March 1 2010 Posted by: Mark Fidelman in: Enterprise 2.0, Miscellany

Enterprise 2.0 Trends: Which vendors are in the running?

While doing some Enterprise 2.0 vendor research, we discovered some interesting trends from the E2.0 space.  Using Google’s Double-Click Ad Planner, we were able to establish a general picture of the companies’ overall traffic. 

It’s still very early in the Enterprise 2.0 race, but Yammer appears to be the best horse on a muddy track.  But in terms of visitor time on site, Google believes Spigit currently has the advantage.    

Enterprise 2.0 - It's a horse race

 <Note: Click to enlarge>

Why are some Enterprise 2.0 vendors off the list?

We left some of the Enterprise 2.0 vendors off the list either because the traffic wasn’t high enough to register with Google or there wasn’t a way to discern traffic for an individual product (e.g. SharePoint URL is a sub-domain of Microsoft as Beehive is a sub-domain of Oracle).

The CEO Jockey List 

Company

Year Founded

CEO Jockey

 Yammer

2008

David Sacks

Alfresco

2005

John Powell

Atlassian/Confluence

2002

Mike Cannon-Brookes

OpenText

1991

John Shackleton

Acquia

2007

Tom Erickson

Jive Software

2001

Tony Zingale

 MindTouch

2005

Aaron Fulkerson

SocialText

2002

Eugene Lee

Spigit

2007

Paul Pluschkell

Grovesite.com

2002

Thomas I. Selling

CXO Summary – Place your bets

By any measure, all of these companies have substantial traffic.  Yet it’s still early.  Expect all of these companies to gain momentum in 2010 and finish the year with stronger positions.  I also expect a few more vendors to emerge and challenge the companies above.  Asana comes to mind as does Google Wave and 12sprints by SAP.  
 
SharePoint 2010 and Oracle’s Beehive will gain significant adoption due to their market positions, but their general approach will not work for everyone. 
 
The question then, is how do you know who to bet on?  I’ll handicap the field in later posts.  Stay tuned.
 

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