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September 22 2010Posted by: Mark Fidelman

What Marketing Needs to Know about Content Strategy

Last week Scott Abel and I held a live webinar for content strategists.  Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...
September 16 2010Posted by: Mark Fidelman

Delivering Happiness Through Social Documentation

User Manuals Are Dead So why are they still being produced?  What value are they providing your customers?  User manuals today are the marketing equivalent of mailing out company brochures.  Utterly useless.  Static HTML and PDF based user manuals aren’t much better.  They haven’t evolved or kept pace with even the most rudimentary corporate websites.  Admit it.  They aren’t seen as strategic and your budget ...
September 11 2010Posted by: Mark Fidelman

And They Call Me Crazy

Nine years ago today I was driving into the city of Boston to pick up my wife.  Normally she’d take the ferry from Boston back to Hingham, but today was different.  I quickly noticed while driving northbound on Hwy 93 that all of the cars were headed South.  There wasn’t a single car driving North into Boston.  Not a one.    At 10am on a weekday, one can expect heavy traffic going North and South bound in ...
September 6 2010Posted by: Mark Fidelman

Adobe and Hewlett Packard add Contextual Product Ads in Documentation Search

A new and important trend is emerging amongst the best of the documentation and eLearning sites.  Both Adobe and HP are delivering in product contextual ads based on user search queries.  While Google has been doing this for some time, they don’t control corporate ads on corporate search sites.  It’s important because technical documentation has always been seen as a necessary cost of doing business.  With contextual product ...