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March 24 2011Posted by: Mark Fidelman

The Fortune 100 League of Extraordinarily Social CMOs (infographic)

Many are calling 2011 the year of the Chief Marketing Officer (CMO).  I can assure you, it will not be called the year of the Social CMO.  In our analysis only 15 of the 143 CMO’s and Chief Communication Executives (CCO’s) in the Fortune 100 we studied have active Twitter Accounts.  Worse, 15% of them have a net zero social footprint (meaning no social activity). Yet in a survey by the MarketingSherpa team, Social Media budgets are expected to ...
March 10 2011Posted by: Mark Fidelman

Kiip.me to Mobile Game Developers: There will be Ice Cream

Brian Wong discusses his company and the future of mobile advertising   Fourteen minutes into the movie, there’s a great scene that serves as the perfect prologue for the events to come.  Daniel Plainview has launched into a sales pitch to convince the town to accept his offer to drill into their land.  He exclaims that his competitors are ineffective or simple middlemen that are only cutting in to their rightful profit.  So ...
March 8 2011Posted by: Mark Fidelman

Why BleacherReport.com is Trouncing ESPN.com by using Social Business Principles

How can a small start-up compete with a much larger sports media powerhouse?  Is it the look and feel of the sites? The user experience?  The quality of the articles?    Not from my perspective.  In fact, on the surface the sites look similar.  Yet the self proclaimed open source sports network BleacherReport.com is clearly growing faster than their much better known competitor.   As you can see, ...