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March 2 2012Posted by: Mark Fidelman

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

For big brands acquiring  customers it used to be a simple formula.  Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. Some still call this success. But given the new tools for monitoring engagement, it’s now much easier to determine if those ...