Zuckerberg is a man so certain of the success of his quest that he can afford to ignore the latest attempt by Google to disrupt the social space. He displays a confidence similar to a card shark who has devoted a prodigious effort in studying every possible move by his competitors. And who now feels safe with the knowledge that every card is marked. This type of naive fiction has worked in the past, and it may work still. But ...
Marc Benioff may think that SharePoint belongs in your Grandmother’s attic because he has not seen Colliers International site. For that matter, he probably has not seen a lot of SharePoint Social sites. The first time I remember hearing the terms ‘social’ and SharePoint in the same sentence was when I was being asked to attend a business sponsored charity event. “Please RSVP on the SharePoint Wiki”, the email read, but instead of calling ...
“What the heck are you doing?” Yet the language was probably a little more colorful. Three days after the launch of Chief Blogger Lionel Menchaca’s blog, all hell broke loose. Several people within Dell were upset with him for linking to Engadget story about exploding laptops. But Menchaca wasn’t worried about being fired. He had the support of Michael Dell and Vice President of Corporate Group Communications, Bob Pearson. Just ...
The term “Social” followed by any noun is exploding into the business lexicon. And it’s beginning to feel like the fairy tale that was the dot com era. Fueled by the Viagra of VC cash, many start-ups had enormous capital, enormous confidence and stiff valuations to match. The motto "get big fast" was the prescribed strategy. But you know how the fairy tale ended. Dotcoms became increasingly impotent, investor confidence ...
The Apple versus Microsoft product debate has been a constant, four decade campaign. There are proponents on both sides. While recently Apple has emerged the trendier of the two, does having trendier products translate into superior customer support? In the last few months I have met with both the Apple and Microsoft teams in charge of web-based support. While both teams are talented, their approaches to web-based customer support are much ...
“50 percent of people who believe in objective morality have received a speeding ticket, compared with 60 percent of people in general.” Based on a survey of 348 people who believe in objective morality and 547 people in general – from Correlated.org Correlated.org is a new site that helps discover unexpected correlations between seemingly unrelated things. It’s fascinating how they develop the correlations and it is quite ...
Many are calling 2011 the year of the Chief Marketing Officer (CMO). I can assure you, it will not be called the year of the Social CMO. In our analysis only 15 of the 143 CMO’s and Chief Communication Executives (CCO’s) in the Fortune 100 we studied have active Twitter Accounts. Worse, 15% of them have a net zero social footprint (meaning no social activity).
Yet in a survey by the MarketingSherpa team, Social Media budgets are expected to ...
How can a small start-up compete with a much larger sports media powerhouse? Is it the look and feel of the sites? The user experience? The quality of the articles? Not from my perspective. In fact, on the surface the sites look similar. Yet the self proclaimed open source sports network BleacherReport.com is clearly growing faster than their much better known competitor. As you can see, ...
“The computer is a moron” – Peter Drucker Computer programming technology is still dominated by “if - then” logic. That means computers are still using logic (human programmed) to determine the answer to a question which must be part of a pool of answers. If the answers are not in the pool, the computer will not find the answer. Where humans diverge from computers is the emotional intelligence we bring to an issue or ...
The navigation system on her phone has turned her life around. Judy, a 50 year old woman feels like a new person. She can now go where ever she wants because the navigation software on her phone is intelligent enough to recognize where she is and where she wants to go. But for her it’s more than that. The augmented reality overlays from Route 66 allowed her to follow a virtual car on her mobile to her destination. ...
