To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry.
In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits for the customer, communities and social networks die, resulting in no ...
There are others with more followers, others with more Klout, others that tweet more, others that have written a book. Others that are more popular, others with more buzz, others that run bigger communities and others with larger networks. But none that have a multi-channel, multi-category social dominance like Tristan Bishop. If you only followed Tristan Bishop, then you’d have a deep appreciation of Social Business . If you only followed ...
Many are calling 2011 the year of the Chief Marketing Officer (CMO). I can assure you, it will not be called the year of the Social CMO. In our analysis only 15 of the 143 CMO’s and Chief Communication Executives (CCO’s) in the Fortune 100 we studied have active Twitter Accounts. Worse, 15% of them have a net zero social footprint (meaning no social activity).
Yet in a survey by the MarketingSherpa team, Social Media budgets are expected to ...
A guide for Entrepreneurs
There is a lot of content created by the Venture Capital community that has helped countless entrepreneurs. In fact, one of my favorites is How Andreessen Horowitz Evaluates CEOs.
I recently stumbled upon the article again and it reminded me of an article I’ve been meaning to write for my entrepreneurial friends. We’ve all heard the horror stories (fairly or unfairly) of how Venture Capitalists have screwed over ...
A Guide for Consumers and Brands
Gartner estimates the Mobile Game market will reach $11.4 billion by 2014. That’s a big number. Compare that the Video Game market revenue of $18.58 million and Movie Box office receipts of $10.16 billion for 2010.
Mobile Games will be an important market. Further, as mobile devices become more ubiquitous (especially in emerging countries), we’ll see developers utilize the GPS, accelerometers, ...
What I learned in 2010 can be summed up in one individual Except for reading the occasional year end articles (notables include Kotadia, Maggie Fox, McAfee) I typically skip the tradition of trying to summarize an entire year in 10 bullet points. The Enterprise 2.0/Social Business space is just too dynamic with many starts, stops and do-overs. Yet in 2010 I noticed the impact that Technology/Brand Evangelists are having on their ...
According to a recent Edison Research study 51% of active Twitter users follow companies, brands or products on social networks. That means they are most likely following your brand and your product.
That means they are discussing how, why, when and where they use your product and service. And you’re not there?
Twitter now has 105,779,710 registered users with 300,000 signing up every day. 180 million unique visitors use the site every ...
Ever wonder how Wikipedia maintains such a high degree of quality material on any given subject? They have an army of unpaid content curators. They also have you.
The all-volunteer team of curators is constantly checking new submissions to ensure they meet the rules that Wikipedia established that were designed to prevent self-promotion, that articles only reference reliable sources, and establish levels of 'notability' for things that get ...
Many corporate champions liken the process of implementing Enterprise 2.0 solutions to corporate surgery. The corporate patient realizes that an operation is needed, but may procrastinate until on life support. It’s the enterprise equivalent of ignoring the pain to prolong the inevitable.
It doesn’t have to be. In fact, I’ve created a simple E2.0 operating guide for you - complete with symptom and cure. Beware, implementing the solutions ...
Thomas Edison’s most important achievement was the development of an effective incandescent light bulb. Most people believe he invented the light bulb but in fact he improved upon a 50 year old idea. 50 years to create what we now know to be one of the most important inventions of the 19th century.
Imagine if he was armed with today’s innovation management tools. Imagine if everyone were. It’s fair to say that perhaps Humphry Davy (the ...
