ThinkPassenger’s red velvet rope approach is unique in the industry.  It requires corporations to shed the megaphone approach to customer messaging and to connect with their customers  one on one.  They make it exclusive, fun and rewarding to both company and participant. It’s typically full service, private and very exclusive.  Think “privileged”.  It begins with private invitations that are extended to the corporation’s customers.  ...

Guest Post by Anne Gentle Meeting business goals with emergent social software, this is Enterprise 2.0. As a technical writer, do you doubt that Enterprise 2.0 can happen where you work? Consider this. Even the most influential and gate-keeping newspapers now allow comments alongside their strictly styled, investigated, and copy-edited content. A browser sidebar from Google called Sidewiki enables annotation on any page on the entire web. Traditional ...