Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space. As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms of digital information. Below is a good guide to consider if you’re thinking about creating an eBook. ...
The navigation system on her phone has turned her life around. Judy, a 50 year old woman feels like a new person. She can now go where ever she wants because the navigation software on her phone is intelligent enough to recognize where she is and where she wants to go. But for her it’s more than that. The augmented reality overlays from Route 66 allowed her to follow a virtual car on her mobile to her destination. ...
A guide for Entrepreneurs
There is a lot of content created by the Venture Capital community that has helped countless entrepreneurs. In fact, one of my favorites is How Andreessen Horowitz Evaluates CEOs.
I recently stumbled upon the article again and it reminded me of an article I’ve been meaning to write for my entrepreneurial friends. We’ve all heard the horror stories (fairly or unfairly) of how Venture Capitalists have screwed over ...
Can a company based out of Bozeman, Montana be plugged into the customer support needs of major corporations worldwide? On the surface, the answer is a resounding YES. But let’s look behind the help desk and take a closer look.
RightNow Background
RightNow (NASDAQ:RNOW) is a cloud based Web Customer Service (WCS) platform that has been named by Gartner as a leader in their WCS magic quadrant. Their mantra is to rid the world of bad customer ...
Last week Scott Abel and I held a live webinar for content strategists. Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...
Guest Post by Anne Gentle
Meeting business goals with emergent social software, this is Enterprise 2.0. As a technical writer, do you doubt that Enterprise 2.0 can happen where you work? Consider this. Even the most influential and gate-keeping newspapers now allow comments alongside their strictly styled, investigated, and copy-edited content. A browser sidebar from Google called Sidewiki enables annotation on any page on the entire web. Traditional ...
