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April 12 2014Posted by: Mark Fidelman

How to Land an Interview with Mark Cuban

I'm likely no different than many reading this article when I say that I have an overwhelming amount of people I want to stay in touch with on a regular basis, and more importantly, need to meet in order to grow my company, Raynforest. And it's increasingly difficult as new channels of communication open up new ways of connecting with people. While it's never been easier to listen to and engage potential customers, the volume exceeds most people's ...
December 12 2011Posted by: Mark Fidelman

Thinking About Creating an eBook, Look at this Infographic First

  Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space.  As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms of digital information.  Below is a good guide to consider if you’re thinking about creating an eBook.  ...
February 21 2011Posted by: Mark Fidelman

Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content

The navigation system on her phone has turned her life around.  Judy, a 50 year old woman feels like a new person. She can now go where ever she wants because the navigation software on her phone is intelligent enough to recognize where she is and where she wants to go.  But for her it’s more than that.    The augmented reality overlays from Route 66 allowed her to follow a virtual car on her mobile to her destination.  ...
February 2 2011Posted by: Mark Fidelman

The Top 30 Most Respected Venture Capitalists (infographic)

A guide for Entrepreneurs There is a lot of content created by the Venture Capital community that has helped countless entrepreneurs.  In fact, one of my favorites is How Andreessen Horowitz Evaluates CEOs. I recently stumbled upon the article again and it reminded me of an article I’ve been meaning to write for my entrepreneurial friends.   We’ve all heard the horror stories (fairly or unfairly) of how Venture Capitalists have screwed over ...
December 15 2010Posted by: Mark Fidelman

What You Need to Know About RightNow (A Guide for Decision Makers)

Can a company based out of Bozeman, Montana be plugged into the customer support needs of major corporations worldwide?  On the surface, the answer is a resounding YES.  But let’s look behind the help desk and take a closer look. RightNow Background RightNow (NASDAQ:RNOW)  is a cloud based Web Customer Service (WCS) platform that has been named by Gartner as a leader in their WCS magic quadrant.   Their mantra is to rid the world of bad customer ...
September 22 2010Posted by: Mark Fidelman

What Marketing Needs to Know about Content Strategy

Last week Scott Abel and I held a live webinar for content strategists.  Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...
June 8 2010Posted by: Mark Fidelman

Enterprise 2.0 Principles for Technical Documentation

Guest Post by Anne Gentle Meeting business goals with emergent social software, this is Enterprise 2.0. As a technical writer, do you doubt that Enterprise 2.0 can happen where you work? Consider this. Even the most influential and gate-keeping newspapers now allow comments alongside their strictly styled, investigated, and copy-edited content. A browser sidebar from Google called Sidewiki enables annotation on any page on the entire web. Traditional ...