“This is not another social media book. This is the first book that provides organizations with the “secret sauce” to become a social business.”
– Jeff Schick, Vice President IBM Social Business
How are the top companies in the world building next-generation, revenue powerhouses? How are the most advanced knowledge workers creating unemployment proof careers? What are the secrets they’re not telling the rest of us?
Forbes Columnist Mark Fidelman wondered about that too. So he went out an interviewed over one-hundred of them.
You are one click away from a pre-release copy of a book that is packed full of wisdom for understanding and implementing their strategies. It will show you how to gain new social competencies most critical for your business and career. This book will literally reshape how organizations and employees conduct business in the future.
Press Kit Contents
- Author Photos
- Author Bios
- Cover Image
“ SOCIALIZED! is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.”
- Jonathan D. Becher, Chief Marketing Officer, SAP
“ Exceptionally well written and engaging.... If your goal is to make your business number one in your industry, then this is the book you’ll want to own.”
- Deepak Chopra, NYT best-selling author
“ This is not another social media book but the first book that provides organizations with the ‘secret sauce’ to become a social business.... there’s an impressive portfolio of case studies to learn from and implement immediately to help your business take advantage of all that social has to offer.”
- Jeff Schick, VP Social Business, IBM
“ SOCIALIZED! is an imminently readable, practical, and modern guide to social business. The playbook section alone is worth the price, and then some. Mark Fidelman has added an important piece to the corporate social transformation puzzle.”
- Jay Baer, President, Convince & Convert and co-author of The NOW Revolution
“ For too long the command and control management philosophy has ruled most corporations. That model is over. Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead.
- Jon Ferrara, CEO, Nimble
“ Fidelman’s brilliant insight into the importance of adapting the corporate social sphere, offers real-world, tactical guidelines to establishing a community around your brand. This book is a must-read for anyone on my team!”
- Matt Michelsen, CEO, Backplane
About Mark Fidelman
Mark Fidelman is the Managing Director of Evolve! – the Social Business Agency, and the Socialized and Mobilized Columnist on Forbes. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk.
Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.