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Imagine having a community of motivated customers, influencers, and brand advocates helping you succeed. Imagine encountering seemingly insurmountable challenges that are swatted away by an unpaid workforce that has aligned its interests with your organization’s interests. Your loss is their loss, so they will endeavor to help you. Indeed, a robust organization surrounded by an engaged community is ready for any challenge.

We aren’t there yet – a big reason why is that most corporate leader’s of today don’t understand the promise of transforming their business into a social business, or even how to get started on that journey. Instead, too many executives want to remain in an era that’s already gone, though they haven’t yet comprehended the loss. They’re like the oblivious Bruce Willis character in the movie The Sixth Sense, except that the ghosts that haunt them are business models that want to be set free, but no one knows how. Too many boards of directors, while acknowledging the need for change, don’t understand how to make the transitions efficiently and effectively.

Forbes Columnist Mark Fidelman wanted to close the gap between what is and what will be. After interviewing one-hundred executives and active social media professionals, he penned SOCIALIZED!, creating a playbook for the social era and all of its challenges and opportunities,

Mark’s promise to you in a 35% increase in revenue by implementing five plays in this playbook. You can’t afford not to read this.

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