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November 21 2011Posted by: Mark Fidelman

If this Bill Passes, The Angel Investment Community is Dead and Companies Like Kickstarter Take Over

H.R. 2930 appears to be just another US Congressional Bill winding its way through the system. Yet I can imagine most Professional Angel Investors recognize (or should) the bill and its potential impact on their livelihood.  The House has already passed it with a 95% majority. It’s now on to the Senate and possibly the White House. If the bill passes (watch the latest Congressional Bill Progress), you can say good bye to the Professional Angel ...
November 16 2011Posted by: Mark Fidelman

How to Improve Social Business Adoption as Told by IBM (Part 1)

I typically like to provide context around discussions with industry thought leaders and Executives of the Fortune 500.  Yet some discussions should simply be left untouched and published as-is. It’s not a short article, but the insights around IBM’s journey to becoming a Social Business is remarkable and a must read for those that are in charge of the Social Business program at their companies.  Key Learnings: When IBM experiments ...
November 10 2011Posted by: Mark Fidelman

The Most Influential People in Performance Marketing (infographic)

The Performance Marketing industry has grown in complexity, making it difficult to separate the professionals from the second-tier players and unscrupulous amateurs. But while the industry can be complex--and even turbulent as laws, practices, and legislation try to keep pace with tactics-- it also is too important to ignore. Talented performance marketers with solid ethics can change your business. They can show you what really works in the digital ...
October 19 2011Posted by: Mark Fidelman

Employees must Occupy the Board Room and Demand to be Social

They were not incompetent or anything; they had simply broken more pumps in the last year than any previous year the engineers could remember. Not the inexpensive kind, but the large 200 horsepower, $22,000 pumps used in geothermal power plants; each blew up in a  succession of preventable blunders. But then it got worse. They complained to management, suggested a solution, and management did nothing about it. Details of the gross negligence still ...
October 6 2011Posted by: Mark Fidelman

Steve Jobs THINK DIFFERENT – a Visual Tribute

Saddened by the loss of an individual who has brought great joy and anticipation back into our lives.  He’s the only individual I know of where millions of people tune into his product announcements.  He’s earned that level of attention by bringing to market products that create emotional bonds with the owner.   So, out of respect, I spent a few hours putting this tribute together for him.  I appreciate everything he’s ...
September 29 2011Posted by: Mark Fidelman

The Secret to Virgin America’s Social Business Success (infographic comparison)

Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, we’re subjected to dysfunctional relationships in a system that supports regular and repeated conflicts, which has led ...
September 15 2011Posted by: Mark Fidelman

The Most Successful 9/11 Social Advocacy Movement Ever and How They Did It

It’s not in character for these advocates to boast, which is appropriate, really, for the cause they are supporting leaves little to boast about.  They could of course, if they were the bragging type, brag about the 300,000 Facebook fans they acquired in just 70 days; or the one million unique visitors to their 911day.org and fan page during the first 9 months of 2011; or even that their “I Will” campaign reached the #1 global trending topic on ...
September 7 2011Posted by: Mark Fidelman

This CEO Isn’t Afraid to Take on Jive Software or Salesforce.com

Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move.  Jive’s done it.  So has Salesforce.com, SocialText, Newsgator, Moxie Software and IBM Connections. From the Fortune 500 to the Fortuneless company of one, the activity stream is supplanting email for many forms of business communication.   What’s going on here? There are several reasons for the ...
August 30 2011Posted by: Mark Fidelman

Sorry Gartner, Here’s the Real Magic Quadrant for SCRM

To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits for the customer, communities and social networks die, resulting in no ...
August 21 2011Posted by: Mark Fidelman

A Brief History of Mobile Gaming

This is a guest article by Ruben Corbo, a writer for the website Broadband Expert where you can find internet service providers in your area and compare prices on different deals for your mobile broadband needs. When technology is placed in the hands of a gamer, it will not take long before they will figure out a way to install, code, or fabricate a game. This is the very scenario that spawned the world of mobile gaming, a niche market in an industry ...