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January 4 2012Posted by: Mark Fidelman

Why Every Company Needs to be More Like IBM and Less Like Apple

I was thirteen years old when I first saw it on TV. An army of blue-gray drones march in lockstep through a long tunnel into an auditorium filled with more drones dressed in futuristic, grey drab. All eyes are transfixed on a big-blue image of a man speaking from a theatre-sized screen, extolling the virtues of its ‘Information Purification Directives.’ Suddenly, a woman in orange shorts and a tank top runs into view carrying a large sledgehammer. ...
December 28 2011Posted by: Mark Fidelman

5 Reasons Why CapGemini Just Re-Positioned their Management Consulting Practice to Focus on Social Business

Don’t believe the world’s businesses are going social?  Take this recent declaration from CapGemini’s Managing Director, Global Head of Practices, Didier Bonnet when discussing Social Business with me: “We've actually repositioned the entire practice around digital transformation. So for us it's not just changing one service offering; it's our entire focus globally for our teams to deliver and to sell.” He came to that crucial decision ...
December 16 2011Posted by: Mark Fidelman

The Fastest Way to Lose Your $3 Million a Year Job? Have a Zero email Policy

Every time I see an anti-email blog post or even more amusingly a company that issues a zero email policy, I’m always reminded of one of my favorite Einstein lines,  “"Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe." You have to admire CEO Thierry Breton of Atos for taking a very public stance on the issue, telling ABC, “We are producing data on a massive scale that is fast ...
December 14 2011Posted by: Mark Fidelman

If Your Company is Still Blocking the Move to Social, Then Join Electronic Arts in Battle

The world’s largest gaming company is going through a remarkable transformation into a Social Business. Electronic Arts understands that today’s technologies, unlike those of the past decade, are no longer limited to the individual. They impact everyone. Impact that’s revolutionizing the way customers communicate. Impact that is forcing companies to listen, to learn, to adapt, to change its infrastructure and culture in order to stay competitive. ...
December 12 2011Posted by: Mark Fidelman

Thinking About Creating an eBook, Look at this Infographic First

  Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space.  As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms of digital information.  Below is a good guide to consider if you’re thinking about creating an eBook.  ...
December 8 2011Posted by: Mark Fidelman

REVEALED: eBay’s Playbook for Social Business Adoption

eBay’s going social. Its protagonists are building the next generation social platform called the HUB, to increase employee engagement, collaboration and effectiveness. It is instructive to follow the evolution of their strategy in response to the growing chorus of eBay employees who were demanding social tools, or had already snuck them in. On first impression, Ramin Mobasseri eBay’s Enterprise Portals Solutions Manager and Maarten Sundman a ...
November 21 2011Posted by: Mark Fidelman

If this Bill Passes, The Angel Investment Community is Dead and Companies Like Kickstarter Take Over

H.R. 2930 appears to be just another US Congressional Bill winding its way through the system. Yet I can imagine most Professional Angel Investors recognize (or should) the bill and its potential impact on their livelihood.  The House has already passed it with a 95% majority. It’s now on to the Senate and possibly the White House. If the bill passes (watch the latest Congressional Bill Progress), you can say good bye to the Professional Angel ...
November 16 2011Posted by: Mark Fidelman

How to Improve Social Business Adoption as Told by IBM (Part 1)

I typically like to provide context around discussions with industry thought leaders and Executives of the Fortune 500.  Yet some discussions should simply be left untouched and published as-is. It’s not a short article, but the insights around IBM’s journey to becoming a Social Business is remarkable and a must read for those that are in charge of the Social Business program at their companies.  Key Learnings: When IBM experiments ...
November 10 2011Posted by: Mark Fidelman

The Most Influential People in Performance Marketing (infographic)

The Performance Marketing industry has grown in complexity, making it difficult to separate the professionals from the second-tier players and unscrupulous amateurs. But while the industry can be complex--and even turbulent as laws, practices, and legislation try to keep pace with tactics-- it also is too important to ignore. Talented performance marketers with solid ethics can change your business. They can show you what really works in the digital ...
October 19 2011Posted by: Mark Fidelman

Employees must Occupy the Board Room and Demand to be Social

They were not incompetent or anything; they had simply broken more pumps in the last year than any previous year the engineers could remember. Not the inexpensive kind, but the large 200 horsepower, $22,000 pumps used in geothermal power plants; each blew up in a  succession of preventable blunders. But then it got worse. They complained to management, suggested a solution, and management did nothing about it. Details of the gross negligence still ...