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October 6 2011Posted by: Mark Fidelman

Steve Jobs THINK DIFFERENT – a Visual Tribute

Saddened by the loss of an individual who has brought great joy and anticipation back into our lives.  He’s the only individual I know of where millions of people tune into his product announcements.  He’s earned that level of attention by bringing to market products that create emotional bonds with the owner.   So, out of respect, I spent a few hours putting this tribute together for him.  I appreciate everything he’s ...
September 29 2011Posted by: Mark Fidelman

The Secret to Virgin America’s Social Business Success (infographic comparison)

Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, we’re subjected to dysfunctional relationships in a system that supports regular and repeated conflicts, which has led ...
September 15 2011Posted by: Mark Fidelman

The Most Successful 9/11 Social Advocacy Movement Ever and How They Did It

It’s not in character for these advocates to boast, which is appropriate, really, for the cause they are supporting leaves little to boast about.  They could of course, if they were the bragging type, brag about the 300,000 Facebook fans they acquired in just 70 days; or the one million unique visitors to their 911day.org and fan page during the first 9 months of 2011; or even that their “I Will” campaign reached the #1 global trending topic on ...
September 7 2011Posted by: Mark Fidelman

This CEO Isn’t Afraid to Take on Jive Software or Salesforce.com

Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move.  Jive’s done it.  So has Salesforce.com, SocialText, Newsgator, Moxie Software and IBM Connections. From the Fortune 500 to the Fortuneless company of one, the activity stream is supplanting email for many forms of business communication.   What’s going on here? There are several reasons for the ...
August 30 2011Posted by: Mark Fidelman

Sorry Gartner, Here’s the Real Magic Quadrant for SCRM

To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits for the customer, communities and social networks die, resulting in no ...
August 21 2011Posted by: Mark Fidelman

A Brief History of Mobile Gaming

This is a guest article by Ruben Corbo, a writer for the website Broadband Expert where you can find internet service providers in your area and compare prices on different deals for your mobile broadband needs. When technology is placed in the hands of a gamer, it will not take long before they will figure out a way to install, code, or fabricate a game. This is the very scenario that spawned the world of mobile gaming, a niche market in an industry ...
August 16 2011Posted by: Mark Fidelman

Who Gave Warren Buffett the Authority to Discuss Billionaire Guilt?

What is it with billionaires these days? Buffett suggesting we need to tax him more? Stop coddling the super-rich he says.  In other words, he’s saying “I’ve done such a fine job with my money, now I want to give more to a government that hasn’t.”  Mr. Buffett, has someone changed your suppositions? It seems counter intuitive to your “invest in great management” philosophy.  Shouldn’t you really be telling the government ...
August 10 2011Posted by: Mark Fidelman

THE SOCIAL PHD: 9 Sure Fire Ways to Become a Social Business (Video)

We were able to assemble a powerful cast of experts to give the rest of us advice on becoming a Social Business. But we did it with one catch.  We asked these 9 experts to do it in under 60 seconds. Thank you Robert Lavigne for essentially doing all of the video, post production and graphics for these 9 videos.  He’s a phenomenal person.  The Video is interactive. Meaning you can click on the profiles in the video in order to see ...
August 10 2011Posted by: Mark Fidelman

Want to Meet One of the Most Social People in Social Business?

There are others with more followers, others with more Klout, others that tweet more, others that have written a book.  Others that are more popular, others with more buzz, others that run bigger communities and others with larger networks. But none that have a multi-channel, multi-category social dominance like Tristan Bishop.  If you only followed Tristan Bishop, then you’d have a deep appreciation of Social Business . If you only followed ...
August 4 2011Posted by: Mark Fidelman

The Angry Birds Guide to Can’t Fail Social Business Adoption

Social Business adoption is becoming a major issue in companies that are just starting to use social solutions from SharePoint, Jive, and Moxie.  But it gets worse with social solutions. According to Forrester Research, only 8% of end users working in companies that have implemented enterprise social networks use those social software tools. Yet there are companies with successful deployments and high adoption of Social Business solutions.  ...