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“Don’t be a star, be a galaxy.” – Peter Gloor
This is a book about how to create a highly adaptive, competitive business by harnessing new business strategies, social and mobile technologies, and emboldened communities. An adaptive business is the only business that will survive the new challenges ahead, challenges caused by a massive shift of power from corporations and traditional media to customers and influencers.
“Socialized! is a wake-up call for any executives who think that social doesn’t matter to their business. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how.”
- Jonathan D. Becher, Chief Marketing Officer, SAP
“Exceptionally well written and engaging. . . . If your goal is to make your business number one in your industry, then this is the book you’ll want to own."
- Deepak Chopra, Author, Brain Storm
“Fidelman's brilliant insight into the importance of adapting the corporate social sphere, offers real world, tactical guidelines to establishing a community around your brand."
- Matt Michelsen, CEO, Backplane
"Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead."
- Jon Ferrara, CEO, Nimble
“Fidelman gives the reader incredibly new and fresh ideas that can be executed day one. SOCIALIZED! is an engaging read and a great practical guide on how to build a community around your brand."
- Taulbee Jackson, CEO, Raidious
About Mark Fidelman
Mark Fidelman is the Managing Director of Evolve! – the Social Business Agency, and the Socialized and Mobilized Columnist on Forbes. He’s also Conference Director at the world’s premier social business conference, BusinessNext Social, in Las Vegas, Jan. 6-8, 2013. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.
In the News
- “Having a Social Media Game Plan = Higher Profits,” by Troy Larson, Business 2 Community, on December 11, 2012
- “The New Sales Playbook” MP3 audio file, Mark Fidelman with Tonya Hall, Bloomberg Radio, on December 4, 2012
- “Why Customer Loyalty is Hard,” by Christine Crandell, Forbes, on November 29, 2012
- “Be A Social CIO: Your Career Depends On It,” by Mark Fidelman, Heller Search Associates, on November 14, 2012
- “The New Sales Playbook: How to Harness Social to Find Better Leads and Close More Deals,” by Nick Stein, Salesforce.com, on November 28, 2012
- “Stop Playing Hide-and-Seek with Information,” by Dan Latendre, Igloo Software, on November 28, 2012
- “Social Media Isn’t Just For Your Customers–It’s For Your Employees, Too,” by Mark Fidelman, Fast Company, on November 26, 2012
- “Sharing Is Caring In A Social Business,” by Christine Gondos, on November 20, 2012
- “What Happens When Brands Are Tone Deaf To Social Cues,” by Mark Fidelman, Fast Company, on November 16, 2012
- “Book Review: Socialized by Mark Fidelman – A book on building a Social Business,” by Gautam Ghosh, on November 16, 2012
- “Six Steps Towards Social Business Transformation,” by Christine Gondos, Igloo Software, on November 15, 2012
- “A Conversation with Author Mark Fidelman,” by Emily Hanson, Bibliomotion, on November 15, 2012
- “The Business of Social – Socialized Book Review,” by Jim Keenan, A Sales Guy, on November 15, 201
- “SOCIALIZED! How the Most Successful Businesses Harness the Power of Social,” by Natalie Petouhoff, Dr. Natalie’s Blog, on November 15, 2012
- “Mark Fidelman’s Social as a Competitive Advantage: Socialized,” by Fred Zimny, Serve4Impact, on November 15, 2012
- “Getting Social in 2013: Three Great Resources to Get You Started,” by Sandy Carter, November 14, 2012
- “The Top 5 Things IBM’s Social Business has Taught Us,” by Mark Fidelman, Blogworld, November 14, 2012
- “Socialized! The Business of Building a Digital Network #socialized #socbiz,” by Cheryl Burgess, Blue Focus Marketing, November 13, 2012
- “Socialized!: The Business of Building a Digital Network,” by Cheryl Burgess, Business 2 Community, on November 13, 2012
- “Executives: Get Social or Get Out,” by Dorie Clark, Forbes on November 13, 2012
- “Social Media Game Plan Equals Higher Profits,” by Boonsri Dickinson, BYTE, on November 12, 2012
- “Entering into the Future of Social Business,” by Mark Fidelman, IBM’s Smarter Planet Blog, on November 12, 2012
- “Interview: Mark Fidelman on How Creativity, Innovation and Golf Relate to Social Business,” by Blake Landau, CMS Wire, on November 12, 2012
- “Finally an Enterprise Roadmap for Capturing the Full Power of Social,” by Kare Anderson, Huffington Post, on November 5, 2012
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