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February 28 2012Posted by: Mark Fidelman

Why 99.9% of All Mobile Games are Not Profitable: The 6 Things Mobile Game Developers Must Do to Survive

Our minds are strongly biased towards causal explanations and they do not deal well with statistics. How else can you explain why mobile game developers continue to create games for an App Store market with 100,000 games already flooding it? Incredibly, there are 104 games per day that are being released into Apple’s App Store with no signs of slow down. The cause seems to be the digital bait sold in digital App Stores temptingly promoted by Apple, ...
January 4 2012Posted by: Mark Fidelman

Why Every Company Needs to be More Like IBM and Less Like Apple

I was thirteen years old when I first saw it on TV. An army of blue-gray drones march in lockstep through a long tunnel into an auditorium filled with more drones dressed in futuristic, grey drab. All eyes are transfixed on a big-blue image of a man speaking from a theatre-sized screen, extolling the virtues of its ‘Information Purification Directives.’ Suddenly, a woman in orange shorts and a tank top runs into view carrying a large sledgehammer. ...
October 6 2011Posted by: Mark Fidelman

Steve Jobs THINK DIFFERENT – a Visual Tribute

Saddened by the loss of an individual who has brought great joy and anticipation back into our lives.  He’s the only individual I know of where millions of people tune into his product announcements.  He’s earned that level of attention by bringing to market products that create emotional bonds with the owner.   So, out of respect, I spent a few hours putting this tribute together for him.  I appreciate everything he’s ...
May 24 2011Posted by: Mark Fidelman

Why Microsoft is 3X Better than Apple for Customer Support

  The Apple versus Microsoft product debate has been a constant, four decade campaign. There are proponents on both sides. While recently Apple has emerged the trendier of the two, does having trendier products translate into superior customer support? In the last few months I have met with both the Apple and Microsoft teams in charge of web-based support. While both teams are talented, their approaches to web-based customer support are much ...
April 6 2011Posted by: Mark Fidelman

Sell Used Music on Redigi: A Threat to Apple’s iTunes?

I remember a time when the only way to buy music was to drive down to the local music store and purchase a cassette tape.  You had to buy the whole album then.  Yes, I’m serious. When the tape got old or the music fell out of favor I threw it away, listed in the classifieds (if I had a complete collection of used music) or traded it with my friends.  Back then, music quality deteriorated with every press of the play button so selling or ...
December 14 2009Posted by: Mark Fidelman

Top 10 Best iPhone Apps for the Enterprise

I am constantly in search of iPhone applications that make my job easier.  Especially if they involve enterprise functionality.  Unfortunately, my research has revealed very little in terms of value despite there being over 100,000 apps on the App Store.  There is a big opportunity for Apple to build a corporate focused app store for those wanting enterprise level apps.  Meanwhile, below is the best of what I’ve been able to find ...
July 1 2009Posted by: Mark Fidelman

Quite Simply the Best Customer Experience I’ve ever had (Apple /

I finally joined the ranks of other recently-new-Apple-users (RNAU’s) today and bought a new iPhone 3G S. I’ve never much cared for the hipster company before, but I just couldn’t resist the allure of the new iPhone with video. What struck me today as important though was not the cool new phone but the customer experience. Starting with the first interaction with Apple on their website and ending with a paperless receipt, the process was smooth ...