Art Of The Enterprise

Is Your Technical Communication Career a Dead End?

“You’re position in the company is of little value,” he said indifferently neither in attempt to injure or blame but merely in the tone of ...

10 Questions to Ask Technical Communicators Delusional Enough to Believe They Don’t Need to be on Twitter

According to a recent Edison Research study 51% of active Twitter users follow companies, brands or products on social networks. That means they are most ...

Why Technical Communicators will need an Enterprise 2.0 Content Curation Strategy

Ever wonder how Wikipedia maintains such a high degree of quality material on any given subject? They have an army of unpaid content curators. They ...

Operation Enterprise 2.0 – How to Save The Corporate Patient

Many corporate champions liken the process of implementing Enterprise 2.0 solutions to corporate surgery. The corporate patient realizes that an operation is needed, but may ...

Spigit vs. Jive Software vs. BrightIdea a Decision Makers Guide

Thomas Edison’s most important achievement was the development of an effective incandescent light bulb. Most people believe he invented the light bulb but in fact ...

March 15 2010Posted by: Administrator

The Art of the Enterprise: Marketing Shrugged

It happens everyday. You need a solution to a problem that can’t be fixed by mere mortals. You need the IT department. The problem is, your IT department is run by an IT Director that believes in hording control and resources. We’ll call him William Mocking. Mocking won’t let his team work on any line of business projects unless he is involved. No quick resolutions, no updates to the ERP system, no excel spreadsheet macros unless he ...