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October 4 2010Posted by: Mark Fidelman

Are Content Strategists the Next Corporate Rock Stars? (Visuals)

  Content Strategy is an emerging field with immense possibilities for business.  Similar to its Marketing cousin, content strategy seeks to position the right content with the right user experience at the right time for its intended audience.   The difference however, is that content strategy is less about advertising and more about revealing your product’s story.  It’s also about engagement and collaboration with potential ...
September 22 2010Posted by: Mark Fidelman

What Marketing Needs to Know about Content Strategy

Last week Scott Abel and I held a live webinar for content strategists.  Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...
August 3 2010Posted by: Mark Fidelman

What Every CMO Needs to Know about Content Strategy

I recently concluded a very detailed study of the most influential technical documentation sites of 2010 to determine what made them influential.  What I discovered transcended documentation to include all product and service related content. Today there are companies that using content in strategic ways that are not being discussed for competitive reasons.  These companies understand the concept of social proof and how it impacts buying decisions ...