continue reading hover preload topbar hover preload widget hover preload

August 4 2011Posted by: Mark Fidelman

The Angry Birds Guide to Can’t Fail Social Business Adoption

Social Business adoption is becoming a major issue in companies that are just starting to use social solutions from SharePoint, Jive, and Moxie.  But it gets worse with social solutions. According to Forrester Research, only 8% of end users working in companies that have implemented enterprise social networks use those social software tools. Yet there are companies with successful deployments and high adoption of Social Business solutions.  ...
December 13 2010Posted by: Mark Fidelman

Game Changing Customer Support Communities (Presentation)

The following was the Presentation I gave at the Gilbane Conference in Boston   Self-Service support communities are beginning to replace the help desk for internal and external customer support.    In fact, these communities are simultaneously reducing costs (less support calls) and increasing revenue (SEO lead generation).   Follow along as I explore the history of documentation through its evolution to today’s game ...
November 25 2010Posted by: Mark Fidelman

A Special Thank You to the Following Enterprise 2.0 Evangelists for your Inspiration (infographic)

I wanted to take the time to acknowledge and recognize those in the Enterprise 2.0 space that have inspired me to be better.  All of you in your own way have forced me to think differently about the next generation enterprise and its enormous potential. To those in the USA, have a Happy Thanksgiving.  To all of my friends outside of the U.S. thanks for letting me be a part of your community. ...
November 12 2010Posted by: Mark Fidelman

The Parent, The Crock and The Heretic

Image via Wikipedia The truth is, in every industry, across every culture there exists the cynic. The cynic tends to operate with a sense of longing, an emptiness.  Something isn’t being filled in their lives.  Perhaps in business they’ve suffered terrible wounds. Wounds that rarely heal and can only be treated.  Unfortunately the cure tends to be the desire to scoff, to detract, to doubt others.  But even these measures ...
September 11 2010Posted by: Mark Fidelman

And They Call Me Crazy

Nine years ago today I was driving into the city of Boston to pick up my wife.  Normally she’d take the ferry from Boston back to Hingham, but today was different.  I quickly noticed while driving northbound on Hwy 93 that all of the cars were headed South.  There wasn’t a single car driving North into Boston.  Not a one.    At 10am on a weekday, one can expect heavy traffic going North and South bound in ...
July 8 2010Posted by: Mark Fidelman

SeekOmega Updates – Launch!

MindTouch has been busy preparing for the launch of a revolutionary new product so I have been updating this site less.  That will change soon.  If you notice however, I’ve moved to Wordpress to take advantage of a number of features that were missing on the blogger platform. A few updates to report. I somehow won the AIIM Enterprise 2.0 RFP award thanks to all who voted.  I’ve also been selected to be one of the Keynotes for LavaCon San Diego ...
June 8 2010Posted by: Mark Fidelman

Enterprise 2.0 Principles for Technical Documentation

Guest Post by Anne Gentle Meeting business goals with emergent social software, this is Enterprise 2.0. As a technical writer, do you doubt that Enterprise 2.0 can happen where you work? Consider this. Even the most influential and gate-keeping newspapers now allow comments alongside their strictly styled, investigated, and copy-edited content. A browser sidebar from Google called Sidewiki enables annotation on any page on the entire web. Traditional ...
June 1 2010Posted by: Mark Fidelman

Stop Wasting Money on Community Building – 5 Powerful Reasons to Use Social Documentation Instead

Every major brand is struggling to launch a community site around their company’s products. Maybe it’s an indirect community that you hope brings traffic and future sales, or maybe it’s a community about your product that has been designed to increase sales. But unless you are a very big brand with a passionate following (e.g. Apple) these communities are difficult and expensive to build.  Not impossible, but it’s hard work. Yet companies ...
January 19 2010Posted by: Mark Fidelman

Hutch Carpenter on the Innovation X Factor

An idea can create cities, billion dollar companies and new futures.  But most great ideas never get off the ground because the  right talent and resources are not assembled to act on them.   Despite the common wisdom, most of the truly great ideas I have seen in the past 20 years have not come out of R&D.  They have come from salespeople (talking to customers), journalists, designers, business analysts and even ...
January 6 2010Posted by: Mark Fidelman

The 2010 Enterprise 2.0 All-Star Blogger Roster

Now that the holiday hangover has worn off and the bills are coming due, I want to turn your attention to the individuals that are most influencing the Enterprise 2.0 space.  Those of you that are early adopters or just starting to research Enterprise 2.0 can short cut the search for quality information by following and reading from these all-stars. How and why were these people chosen?  By a combination of influence and focus on Enterprise 2.0.  ...