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January 4 2012Posted by: Mark Fidelman

Why Every Company Needs to be More Like IBM and Less Like Apple

I was thirteen years old when I first saw it on TV. An army of blue-gray drones march in lockstep through a long tunnel into an auditorium filled with more drones dressed in futuristic, grey drab. All eyes are transfixed on a big-blue image of a man speaking from a theatre-sized screen, extolling the virtues of its ‘Information Purification Directives.’ Suddenly, a woman in orange shorts and a tank top runs into view carrying a large sledgehammer. ...
November 16 2011Posted by: Mark Fidelman

How to Improve Social Business Adoption as Told by IBM (Part 1)

I typically like to provide context around discussions with industry thought leaders and Executives of the Fortune 500.  Yet some discussions should simply be left untouched and published as-is. It’s not a short article, but the insights around IBM’s journey to becoming a Social Business is remarkable and a must read for those that are in charge of the Social Business program at their companies.  Key Learnings: When IBM experiments ...
August 30 2011Posted by: Mark Fidelman

Sorry Gartner, Here’s the Real Magic Quadrant for SCRM

To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits for the customer, communities and social networks die, resulting in no ...
August 10 2011Posted by: Mark Fidelman

THE SOCIAL PHD: 9 Sure Fire Ways to Become a Social Business (Video)

We were able to assemble a powerful cast of experts to give the rest of us advice on becoming a Social Business. But we did it with one catch.  We asked these 9 experts to do it in under 60 seconds. Thank you Robert Lavigne for essentially doing all of the video, post production and graphics for these 9 videos.  He’s a phenomenal person.  The Video is interactive. Meaning you can click on the profiles in the video in order to see ...
July 20 2011Posted by: Mark Fidelman

Want to See the Future of Social Business?

There are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not.  There are executives who have thousands of followers, and there are executives that have none.  There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” ...
February 26 2011Posted by: Mark Fidelman

Why IBM’s Watson Computer is Still a Moron

“The computer is a moron” – Peter Drucker   Computer programming technology is still dominated by “if - then” logic.  That means computers are still using logic (human programmed) to determine the answer to a question which must be part of a pool of answers.  If the answers are not in the pool, the computer will not find the answer.  Where humans diverge from computers is the emotional intelligence we bring to an issue or ...