The Performance Marketing industry has grown in complexity, making it difficult to separate the professionals from the second-tier players and unscrupulous amateurs. But while the industry can be complex--and even turbulent as laws, practices, and legislation try to keep pace with tactics-- it also is too important to ignore. Talented performance marketers with solid ethics can change your business. They can show you what really works in the digital ...
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, we’re subjected to dysfunctional relationships in a system that supports regular and repeated conflicts, which has led ...
I wanted to take the time to acknowledge and recognize those in the Enterprise 2.0 space that have inspired me to be better. All of you in your own way have forced me to think differently about the next generation enterprise and its enormous potential.
To those in the USA, have a Happy Thanksgiving. To all of my friends outside of the U.S. thanks for letting me be a part of your community.
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“How does our online documentation site stack up against other organizations?” The Documentation Maturity Model (DMM) categorizes he six types of documentation sites as we have observed through our research. We recommend you use this guide as a resource to decide which level bests suits your company’s situation and examples on what it might look like. As companies approach Level 4 (Strategic) significant and observable ...
