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September 7 2011Posted by: Mark Fidelman

This CEO Isn’t Afraid to Take on Jive Software or Salesforce.com

Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move.  Jive’s done it.  So has Salesforce.com, SocialText, Newsgator, Moxie Software and IBM Connections. From the Fortune 500 to the Fortuneless company of one, the activity stream is supplanting email for many forms of business communication.   What’s going on here? There are several reasons for the ...
August 30 2011Posted by: Mark Fidelman

Sorry Gartner, Here’s the Real Magic Quadrant for SCRM

To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits for the customer, communities and social networks die, resulting in no ...
November 22 2010Posted by: Mark Fidelman

The UPDATED Decision Maker’s Guide to Jive Software vs. ThinkPassenger vs. Spigit Vs. BrightIdea

Innovation Edition You and I are trapped in a two dimensional corporation.  The corporate version of Carl Sagan’s Flat Land.  Where we only see a cross section of the truth.  But if we were able elevate the corporation into the third dimension we’d  have much better visibility and access to information.  And that’s where the innovation solution providers fly in.  They provide that platform to innovate in three ...