Last week Scott Abel and I held a live webinar for content strategists.  Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...

I was driving out of La Costa Resort today when I noticed this Limo parked right outside of the resort.  The resort is one of the most famous in Southern California and receives a constant stream of visitors to and from the San Diego Airport.  I thought it to be a brilliant marketing tactic if used infrequently (no one wants the car parked there permanently).  That got me thinking about online advertising and how this could translate ...