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September 22 2010Posted by: Mark Fidelman

What Marketing Needs to Know about Content Strategy

Last week Scott Abel and I held a live webinar for content strategists.  Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy View more presentations from Mark Fidelman. ...
August 9 2009Posted by: Mark Fidelman

Brilliant Guerilla Tactic or Sign of the Times?

I was driving out of La Costa Resort today when I noticed this Limo parked right outside of the resort.  The resort is one of the most famous in Southern California and receives a constant stream of visitors to and from the San Diego Airport.  I thought it to be a brilliant marketing tactic if used infrequently (no one wants the car parked there permanently).  That got me thinking about online advertising and how this could translate ...