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December 12 2011Posted by: Mark Fidelman

Thinking About Creating an eBook, Look at this Infographic First

  Aptara and Scott Abel (Content Wrangler) have created this interesting infographic on the state of the eBook publishing space.  As more and more content goes digital, it will be crucial to understand how to leverage eBooks and similar forms of digital information.  Below is a good guide to consider if you’re thinking about creating an eBook.  ...
October 4 2010Posted by: Mark Fidelman

Are Content Strategists the Next Corporate Rock Stars? (Visuals)

  Content Strategy is an emerging field with immense possibilities for business.  Similar to its Marketing cousin, content strategy seeks to position the right content with the right user experience at the right time for its intended audience.   The difference however, is that content strategy is less about advertising and more about revealing your product’s story.  It’s also about engagement and collaboration with potential ...