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August 3 2010Posted by: Mark Fidelman

What Every CMO Needs to Know about Content Strategy

I recently concluded a very detailed study of the most influential technical documentation sites of 2010 to determine what made them influential.  What I discovered transcended documentation to include all product and service related content. Today there are companies that using content in strategic ways that are not being discussed for competitive reasons.  These companies understand the concept of social proof and how it impacts buying decisions ...
July 8 2010Posted by: Mark Fidelman

ThinkPassenger Private Full Service Enterprise 2.0 Communities

ThinkPassenger’s red velvet rope approach is unique in the industry.  It requires corporations to shed the megaphone approach to customer messaging and to connect with their customers  one on one.  They make it exclusive, fun and rewarding to both company and participant. It’s typically full service, private and very exclusive.  Think “privileged”.  It begins with private invitations that are extended to the corporation’s customers.  ...
January 18 2010Posted by: Mark Fidelman

Will Zoho Conquer the SMB 2.0 Market?

Online presentations, spreadsheets, word processing, CRM, project management, recruiting, invoicing, human resource tools -- WOW!  Zoho has it all.  Naturally then I wanted to discuss the future of Zoho with Raju Vegesna (Chief Evangelist) as it relates to Enterprise 2.0.  It turns out not much - but not for reasons you’d expect. If Enterprise 2.0 is about bringing web 2.0 technologies into the enterprise, then Zoho believes SMB 2.0 is ...
January 3 2010Posted by: Mark Fidelman

Watch the New Year Saboteurs

At the beginning of every new year, executives and managers are given new budgets to spend and initiatives to carry out.  Getting your team to buy into the initiatives is challenging especially when they go against the corporate grain.  I experienced this as a young executive at a manufacturing organization.  Over the past decade, the 100+ sales team witnessed numerous initiatives that started in marketing, sales or R&D then simply ...
December 2 2009Posted by: Mark Fidelman

What is Asana.com and Will it Change the Way We Work? Part I

   Asana, is a workplace productivity startup co-founded by Dustin Moskovitz, a co-founder of Facebook.  After paying just $9000 for the Asana.com URL in June 2009, the company has raised $9m in venture funding to expand their business.  The founders are predicting we’ll be working in a much more transparent and efficient way if they have anything to do with it.   Earlier this week, former Facebook alum and now ...
November 30 2009Posted by: Mark Fidelman

Enterprise 2.0 Strategy Matrix – A guide for internal champions

Lost in a sea of cubes Imagine you’re in a cube farm, perhaps the 6x6’ grey type we’re all so familiar with.  You’re at the center of the first floor of a multi-story commercial building.  No windows, just a view of coworkers typing on their laptops and placing calls to check on the status of their projects.  It’s difficult to know what’s happening outside of your surrounding area.  Your phone lights up as you ...
November 18 2009Posted by: Mark Fidelman

What is going on with LinkedIn?

Some co-workers and I were studying the Alexa and Compete scores of popular social networking sites yesterday and I was shocked to see LinkedIn traffic dwarfed by Facebook, Google and MySpace.  I include Google, because according to Jeremiah Owyang (and I agree), Google is building a stealth social network by linking all of it’s web properties to one universal profile.  It’s clear Facebook has built better value into its platform and is ...
October 23 2009Posted by: Mark Fidelman

The Google Enterprise Strategy Starts with Google Wave

Eric Schmidt – Google CEO Sources inside Google are telling me that 2010 is really the ‘Year of the Enterprise’.  For a company better known for its’ consumer products, this is a major shift in strategy.  They’ve been steadily laying the technology foundation for the enterprise blitzkrieg and expect to start profiting from it next year.  Yes, Google Docs has yet to make a huge splash, but the company is betting Google Wave ...
September 23 2009Posted by: Mark Fidelman

Google Can’t Save Your Local Newspaper – But This Business Model Can

Newspapers are Dead.  Ok, not quite dead but on life support.  According to Silicon Alley Insider so far this year: 105 newspapers have been shuttered. 10,000 newspaper jobs have been lost. Print ad sales fell 30% in Q1 '09. 23 of the top 25 newspapers reported circulation declines between 7% and 20%   Therefore when I read Can Google Save Your Local Newspaper by Robert Cringely at CIO Magazine, I was surprised by his ...
September 17 2009Posted by: Mark Fidelman

The Secret of Enterprise 2.0 Implementation Success

Low Expectations.  And no I am not crazy. I have met very few companies who have a well thought out plan for implementing new systems.  I emphasize systems because they include people, process and technology.  Most companies have a team of people responsible for implementing new technology.   They may design a plan for how the technology will be rolled out to the company, but it never occurs to them to have a people plan.  ...