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January 9 2012Posted by: Mark Fidelman

How Yammer Should Have Responded to the TechCrunch Ad Hominem

I can’t help but laugh at the TechCrunch gang’s corporate ad hominem last week. It seemed more of a personal attack than any real attempt to provide a product review.  TechCrunch didn’t merely reproach their building mate, they reprimanded them. Stranger, most of the article really didn’t say anything at all, because they were not talking to us. They seem to be too entranced by TechCrunch. I have to agree with Alexia Tsotsis’s dating ...
December 14 2011Posted by: Mark Fidelman

If Your Company is Still Blocking the Move to Social, Then Join Electronic Arts in Battle

The world’s largest gaming company is going through a remarkable transformation into a Social Business. Electronic Arts understands that today’s technologies, unlike those of the past decade, are no longer limited to the individual. They impact everyone. Impact that’s revolutionizing the way customers communicate. Impact that is forcing companies to listen, to learn, to adapt, to change its infrastructure and culture in order to stay competitive. ...
August 10 2011Posted by: Mark Fidelman

THE SOCIAL PHD: 9 Sure Fire Ways to Become a Social Business (Video)

We were able to assemble a powerful cast of experts to give the rest of us advice on becoming a Social Business. But we did it with one catch.  We asked these 9 experts to do it in under 60 seconds. Thank you Robert Lavigne for essentially doing all of the video, post production and graphics for these 9 videos.  He’s a phenomenal person.  The Video is interactive. Meaning you can click on the profiles in the video in order to see ...
August 4 2011Posted by: Mark Fidelman

The Angry Birds Guide to Can’t Fail Social Business Adoption

Social Business adoption is becoming a major issue in companies that are just starting to use social solutions from SharePoint, Jive, and Moxie.  But it gets worse with social solutions. According to Forrester Research, only 8% of end users working in companies that have implemented enterprise social networks use those social software tools. Yet there are companies with successful deployments and high adoption of Social Business solutions.  ...